Ways to Increase the Sale of Your Business

Businesses from the multinationals to the little street mushroom ones always aspire to have more customers and large market.  This calls for expansion in knowledge of marketing as well as administrative strategies which are actually inalienable demands for the success of businesses.

Track your Marketing Campaign

You should evaluate the result of your previous campaign and know if it was a success. If it was not a success you ask why. One of the problems could be the medium. Perhaps you used to air before, in the next, it can be online or something.

Free Marketing Opportunities

Do you know that you market your product by placing adverts on social media rather than posting what you do or eat? You can also partner with people who will need your business. For instance, if you sell gift cards and someone who runs a spa is beside your shop, you can simply persuade the spa owner to help sell or allow you to sell your products at the spa, since you are not directly competing, you will be allowed. You can also send emails to your contacts.

Repetition

Some people send a single postcard and complain of failure. However, if you could repeatedly send the mail in conjunction with ads and flyers, you will experience a marvelous response and achieve a massive boost in your business. In a nutshell, it is when you keep repeating telling people about what you sell that they will listen to you. Just a single ads or information cannot serve your purpose. People are too busy to give attention to something is almost overly repeated.

Become a Resource

You should be friends with your customers. Greet them, ask what they would like you to help them with. Ask them the person they are purchasing something for and suggest what the person would like. This does not only amuse your customer but makes them want to stick to you as well as recommend you to their friends.

Build Customer Relationship

This is quite further than being a resource as you send birthday emails as well as gifts to your clients. You can also spare time to go for any event they are organizing if you know you can use the medium to advertise your product people at the event. To them, your coming will be appreciated and you will not be seen as a self-centered person even everything you are doing is to expand your business.

Public Relations

You can reach out to orphans and charity organizations but as soon as this is done, you should send some article for the press release. This will give you more coverage, fame, and market.…

Is Investing in a Franchise A Smart Move?

There are many factors to consider when asking whether investing in a franchise is a smart move or not. It depends on who you are, your background, and even your personality. Instead of giving you a clear cut answer, here are the pros and cons of investing in a franchise to help you decide:

Pros

An established brand name attracts more customers

This one’s self-explanatory. While you’ll still do some marketing, it won’t be much of an uphill battle as it is for entrepreneurs who are trying to make it out on their own. The name is already familiar, so you won’t have much trouble trying to coax some costumes. This, of course, means savings in customer acquisition, giving more time to focus on running the business.

Recruiting staff is easier

This is another positive effect of having an established name. People are more wont to find employment in established companies as they promise more benefits and stability.

You will receive a formal training program

Since you carry the brand name, the franchisor (if they’re good) will provide formal training for you and your colleagues to maintain the franchise’s reputation. This is a benefit for you too, of course, because it will help you with some of the heavy liftings of maintaining quality. Training is usually provided at the franchise’s corporate headquarters or at your (the franchise’s) location.

You gain access to lower prices for inventory

Franchisors buy inventory in bulk because they’re also buying for all their franchisees. This makes it easier for them to get discounts. That’s something an independent entrepreneur can’t do, given their considerably smaller need for supplies.

Cons

The start-up costs can be high

Becoming a franchisee isn’t cheap. If you’re not financially capable, perhaps an independent business would be more suitable.

You have less freedom

As a franchisee, you will have to share financial information and follow uniform operating procedures. Also, you will have to mirror every move your franchisor makes. After all, as a franchisee, you are only a small part of a bigger whole.

Their reputation is your reputation too

Speaking of being a small part of a bigger whole: if one of your fellow franchisees or your franchisor does something to tarnish the company’s name, you’ll suffer too. It doesn’t matter if they’re from half way around the world. It’s the brand name that counts. That’s what people will remember.

Royalty Payments

Royalty Payments is something you have to pay your franchisor regularly in return for the support they give in operations and advertising.

You Decide

Now that we’ve laid out the pros and cons, what do you think? Is investing in a franchise a smart idea?…