Why Creativity is Important in Business

For a business to be successful and have a competitive edge in the market, it must give solutions to existing problems. A business has to have creativity by bringing imagination into reality. In business one has competitors and if you keep doing the same thing as your competitors, you will be in for a rude shock. A potential consumer will have a hard time distinguishing your products from those of competitors. You need to stand out and this is the reason creativity is essential. 

How to Boost Creativity in Business

Creativity brings new business opportunities for businesses across the globe and it’s the work of the management to reward creative employees. Whereas the management has to be creative, they should reward employees who opt to take this road. 

The Importance of Creativity

When an expert talks about creativity in business, they encourage businesses to consider ways of boosting this skill. The reason is that it is important in all aspects.

  • The Business has a Competitive

What sets your business apart from your competitors? What makes you stand out? What is your brand? These are things that you should ask yourself. Creativity will see the business come up with new ideas and give consumers something different and unique. It helps in delivering what consumers are looking for which gives you a competitive edge.

  • Increases Business Opportunities

Businesses across the globe are looking for future business opportunities to stay afloat. It is a volatile market and companies have to do things differently but in a unique way. Being creative comes with new business opportunities and this is one reason that creativity should be encouraged.

How can Management Encourage Creativity?

Besides rewarding creative employees, management in every business plays a role in how creative the manpower is. This is a skill that can be nurtured slowly and in no time, the workforce will master a way of doing things. An environment that encourages people to use their imaginations to bring solutions, help them experiment things without fear of failure and the possibility of exploring things should be created.

Creativity in business is something that companies are taking seriously as this will not only boost their revenue, but it also gives a high-margin. Originality should be relevant and appropriate to the consumers. Due to the importance of this in creating business opportunities, every company should encourage and support their employees who are creative.

Ways that you can Motivate Your Employees to Perform Better

One of the ways that an organization can add value to itself is through employee motivation. There are various ways that a firm can motivate its employees. There is intrinsic and extrinsic motivation. In the former, employees are motivated by external factors while in the latter; they are motivated by internal factors. As a business owner, there are numerous ways that you can increase productivity in your employees.

  • Appreciate and Recognize Them

Employees want to be recognized. They want their efforts appreciated. When you reward your employees for performing well whether it is monetary rewards or a gift, they will feel appreciated. A recognition and appreciation from management will definitely motivate them to do better. Let them know the value they add to the organization whenever they perform well.

  • Assure Them of Job Security

No one wants to work in a company where they are always worried about losing their job. A company that gives them a 3-month contract or the management keeps telling them how lucky they are to be employed there.

They want to hear that their skills are needed; they add value to the company. While some may think this will lead to employees relaxing knowing that they cannot lose their job, it actually boosts their morale. They feel it’s best to give the company their all.

  • Create a Stress-Free Environment

The work environment should not be stressful. Noise should not interrupt employees as they work. Create a good environment. Allow employees to take a short walk and stretch, provide them with refreshments where possible, keep the environment clean and safe for them. Good working environment gives them peace of mind where they are more productive.

  • Empower Them

Employees are excited when you ask them for their opinion in some operations. Imagine an employee has a suggestion that would add value to the company but they cannot approach the management to suggest it. From time to time, you should ask them to compile their suggestion on various things. Some of these suggestions should be implemented if they are in line with the company’s vision.

Some employees will be willing to assist clients further without seeking approval after considering the interests of the company and those of the guests but they are not able to. As the management, in some scenarios, authority should be given. When employees are happy, they will be more productive which is of benefit to the company.

Reasons Startups Need to Have a Board of Directors

Each company has important decisions that it has to make from time to time. It could be about recruitment, stock issuing, purchasing of equipment, moving offices or even a budget approval. Leaving such decisions to a single person is not advisable and it is one reason a company should have a board. As a business owner, you need to ensure that you have the right members for the board who have the best interest of the company in thought. 


  • Look for People that will Add Value


Selecting board members can be a daunting task. You do not want to select people that will not add value to the company. The potential members should be dedicated, focused and willing to make sacrifices for the benefit of the company. People, who are able to brainstorm ideas, communicate seamlessly, make sacrifices and not be too busy for meetings. 

  • Choose a Manageable Number


A startup does not require a large board size. It can gradually increase as the company grows thus you should start with a small size of about 4 members. One of the reasons that the number should not be large is to facilitate the easy making of decisions. It’s easy for a small group to make a decision and even schedule meetings. 


  • Let the Members be Different 


The board members should not be of a single profession. An example is having the board made up of only lawyers. It should consist of lawyers, volunteers, and investors. This will prevent scenarios whereby insights lean on one side. It’s a great way to boost value in the decisions made. 



What to do after Setting up a Board


Much is expected from any board whether it’s for a startup or an established company. Once you set up the board nothing should be left to chance especially communication. 


Detail down the Expectations

The company has its expectations same as the employees and the board itself. Let each member know what is expected of them and should also be given a chance to express what they expect. By doing this, it will go a long way in ensuring that expectations are met. 


Setting up a board should be done with a lot of caution. A board plays a huge role in the direction of the company. Once this major task is completed, it’s important that seamless communication is embraced.

Important Things to Do When Starting a Business

Have you ever thought about starting a business but then again you ‘knew’ that it was not possible? One reason is that you did not have the money and the other reason is that you do not have the slightest idea on how to run one. You may not know how to do this but as long as you have the drive to start a business, you will.

Money is not the main factor here as there are businesses that you do not need money to start. However, there are several things that you need to start and grow your business. Before you think about a business plan, there are more important things to do such as evaluating yourself, doing a research and having an idea of what you want to do.

Know Why You Want to Set Up a Business

One of the most important steps in starting a business is having a clear reason why you need one. People have different objectives as there are those that want to leave their current jobs; others want to make some extra money while others just want to build an empire. All these are valid reasons for why you should start a business but you need a clear objective.

Get an Idea of the Kind of Business That You Want to Start

You must have an idea of the kind of business that you want to start. There are plenty of ideas that you can use to start a business and for you to break down potential businesses, you can research more about what interests you. Think about what you are passionate about and learn more about it.

There is a multitude of ways that you can learn from such as online, talking to people in similar businesses and even talking to experts in the industry.

Do a Proper Market Research

Doing a proper market research is another important thing when you need to be an entrepreneur. You should not go to the market blindly. Ensure that you do not rely on research from people you know as this could be misleading. It’s of paramount importance that you get information from the core consumers either online or by talking to people randomly. This way, you will know the expectations of potential customers.

Write a Business Plan

Every business should have what is called a business plan. The business plan should cover information such as the business description, competitive analysis as well as operations and management plan.

Basically, this is everything about your new venture from how it starts, how you plan to run it and the main objectives. This will guide the growth of the business in a significant way.

Although some of these things you can do them as an individual, it will be more successful if you hire an expert to guide you. It’s a business that you are just starting and yes, you can miss out on important details.

Things to Do to Maximize On Profits

When you are running your small business, you only think about how you will increase your profits to grow your business. There are two main problems when it comes to making profits. Some businesses are stagnant while others do not make any profit at all. Changing operating practices can help in maximizing profits.

Increase and Maintain Your Visibility

Increasing and maintaining your visibility is one way you can increase your profits. This is because you are always connected to your online clients. Your online reputation matters a lot that is why you should make good use of social media and affiliate marketing while at the same time avoiding ineffective alliances.

You will be able to reach out to more clients that you would in your locality. Let the design of your website is eye-catching and have the relevant content.

Up Your Marketing Game

Traditionally, businesses would be marketed on newspapers, magazines and TV stations. Things have changed and social media has taken over marketing. It’s clear that technology has really revolutionized the way we do business.

Do not rely on a single marketing channel but try several and see what works best for you. There are plenty of channels that you can choose depending on your targeted audience but also consider the prices.

Covert Your Clients into Repeat Customers

Repeat customers will increase the profits of your business and there is a possibility that they will bring in more clients. There are many ways that you can convert them for the benefit of your business. You can give discounts on delivery from time to time, make sure that you keep in touch with the customers and give offers with recurring bills. Know what your customers are looking for and give it to them.

Encourage Sales-Generating Behavior

As an employer or a business owner, you need to promote a sales-generating behavior amongst your employees. Whether they come face to face with guests, they communicate on emails or receive calls; they should play a role in revenue generating.

You can encourage them when out team building, having daily briefings or during conferences among other events. Ensure that they are motivated in doing this.

Encourage Referrals

Product recommendations are important in every business. A person will trust a referral from another person more than they would trust their instincts in buying something. You can create a referral campaign that will be of benefit to customers and your business.

Changing your business operating procedures and automating it are also ways that you can increase profits. Besides increasing profit, having enough revenue will boost your business to another level. It is for this reason that expenses should be minimized.…

Interesting ways to build customer loyalty

In business, it can be tempting to focus on making new sales and reaching out to a new audience. But it might surprise you to know that paying attention to your current customers can help you in keeping your business alive in the long run.

In order for your business to grow, you need a solid customer base. The secret to building a strong customer base is to identify the needs of your customers as well as figuring out how to satisfy their needs better.

Also, you need to give preference to your customer service, so that they will enjoy every minute they are going to spend in your shop.

In this article, we are going to be looking at some ways you can make your customers become loyal

  1. Tell them what you are doing for them.

There are various platforms you can use to inform your customers what you are doing for them. For example, you can choose to call or send your customer a newsletter. Whenever you can, mention services you are offering them. If you fail to mention what you are doing for your customers, they may never notice and might even categorize you as just an average shop.

  1. Write personalized notes to them.

Your personal note to your customer should be down to earth. Your goal is to make them feel important.

  1. Keep it personal

When talking to your customers, do that on a personal level. Make them feel that personal touch in your message. Also, you have to ask about your customer’s welfare. If possible you can make an appointment with him.

  1. Give them important information

Whenever you read a new book or an article and you think your customers will love the content of the book or article, it would be nice to share it with them or give them a call to notify them of your new findings.

  1. Never forget special occasions

Make it your routine to send birthday cards, holiday cards, and anniversary cards to your customers. Doing this will show your customers that you really care about them and they will be more than willing to patronize you in return.

  1. Visit your customers

No matter how busy you are, you have to find time to visit your customers to see how they are doing. During your visit, they might have a referral to give to you.

Building a solid customer base is not easy but if you apply the tips in this article, you will be able to build a lasting relationship with your customers.…

How to Start a Small Business and Gain Success Quickly

Turning a passion into a profession is a great place to start. However regardless of how excited you are with your great “business idea”, you will not achieve success without proper planning and a means of execution in place.

It won’t matter how extensive or detailed your business plan is, it must cover the essentials first. Most successful startups require good self-analysis and a revenue plan. The revenue analysis is particularly important as it determines when your outlay is returned allowing you to progress with the next stages of your business. Without correct planning you could spend all your capital before receiving any returns and effectively go broke in the first few months.

Build Something You Believe In

This is a very powerful lesson and requires a lot of tenacious passion from anyone going into entrepreneurship. When you’re all alone, sitting and wondering why your business is failing, there is only one true thing to power you forward, and that is your own drive and passion for the brand you are trying to create. If you don’t have this you will hit a wall very fast.

How Will You Make a Profit?

Ah, Profit the number one and ultimate goal for all small businesses. Start by taking a close look at your business’ expenses such as rent, equipment, employee compensation, etc. This allows you to see the operating cost of your business. Now you can work out how much you need to sell in order to cover your costs and generated your desired profit.

Start Small

Do you want your small business to become a success? Have visions of creating an empire with locations all over, lots of people working for you and truckloads of revenue? Before you get ahead of yourself you must tread lightly. You know the saying “you have to learn to walk before you can run”, well the same idea goes for startups. Avoid taking on more than you can handle. Not so much in terms of workload but in terms of costs and returns.

By starting small, you avoid a simple mistakes often made by a startup. Those startups who begin with sizeable operations can recover and learn from their mistakes without borrowing too much upfront. Starting small will help your business grow in a quick and healthy manner.

One such success I am reminded of is a friend of mine who started a Bondi Dog Walking business. He started as he loved dogs and the great outdoors. The idea of getting paid to be outside and playing with dogs did not seem like a business to him at all. However by starting small as a one man operation he now has multiple vans and team members and they are continuing to grow at a steady rate. This is the success of starting small and letting the business grow naturally.

Prepare to be copied

If your idea is truly original and takes off, you can count the minutes before the wanna-be’s arrive. How will you survive the competition from the heavy hitters sitting next to you on the block? Or even from the little guys just starting out? Your key is a system of continuous iteration and innovation. Although you could also take the road of many other companies.

Surround yourself with the right people who can really help you

“If you surround yourself with 4 millionaires eventually you will become the 5th”, the experienced and strategic partners aren’t the only kind of people with whom you’ll need to align with.

Surrounding yourself with a good team is just as important. Build your staff with an assortment of smart, talented, and driven people who each have their own talents but share the same vision. They can not only improve your business but also help it grow much faster.

Hiring the right type of employees can help create an environment that encourages teamwork. create an environment in which everyone can participate, so you can collectively create and enjoy your growing company’s successes.…

Ways to Increase the Sale of Your Business

Businesses from the multinationals to the little street mushroom ones always aspire to have more customers and large market.  This calls for expansion in knowledge of marketing as well as administrative strategies which are actually inalienable demands for the success of businesses.

Track your Marketing Campaign

You should evaluate the result of your previous campaign and know if it was a success. If it was not a success you ask why. One of the problems could be the medium. Perhaps you used to air before, in the next, it can be online or something.

Free Marketing Opportunities

Do you know that you market your product by placing adverts on social media rather than posting what you do or eat? You can also partner with people who will need your business. For instance, if you sell gift cards and someone who runs a spa is beside your shop, you can simply persuade the spa owner to help sell or allow you to sell your products at the spa, since you are not directly competing, you will be allowed. You can also send emails to your contacts.


Some people send a single postcard and complain of failure. However, if you could repeatedly send the mail in conjunction with ads and flyers, you will experience a marvelous response and achieve a massive boost in your business. In a nutshell, it is when you keep repeating telling people about what you sell that they will listen to you. Just a single ads or information cannot serve your purpose. People are too busy to give attention to something is almost overly repeated.

Become a Resource

You should be friends with your customers. Greet them, ask what they would like you to help them with. Ask them the person they are purchasing something for and suggest what the person would like. This does not only amuse your customer but makes them want to stick to you as well as recommend you to their friends.

Build Customer Relationship

This is quite further than being a resource as you send birthday emails as well as gifts to your clients. You can also spare time to go for any event they are organizing if you know you can use the medium to advertise your product people at the event. To them, your coming will be appreciated and you will not be seen as a self-centered person even everything you are doing is to expand your business.

Public Relations

You can reach out to orphans and charity organizations but as soon as this is done, you should send some article for the press release. This will give you more coverage, fame, and market.…

Is Investing in a Franchise A Smart Move?

There are many factors to consider when asking whether investing in a franchise is a smart move or not. It depends on who you are, your background, and even your personality. Instead of giving you a clear cut answer, here are the pros and cons of investing in a franchise to help you decide:


An established brand name attracts more customers

This one’s self-explanatory. While you’ll still do some marketing, it won’t be much of an uphill battle as it is for entrepreneurs who are trying to make it out on their own. The name is already familiar, so you won’t have much trouble trying to coax some costumes. This, of course, means savings in customer acquisition, giving more time to focus on running the business.

Recruiting staff is easier

This is another positive effect of having an established name. People are more wont to find employment in established companies as they promise more benefits and stability.

You will receive a formal training program

Since you carry the brand name, the franchisor (if they’re good) will provide formal training for you and your colleagues to maintain the franchise’s reputation. This is a benefit for you too, of course, because it will help you with some of the heavy liftings of maintaining quality. Training is usually provided at the franchise’s corporate headquarters or at your (the franchise’s) location.

You gain access to lower prices for inventory

Franchisors buy inventory in bulk because they’re also buying for all their franchisees. This makes it easier for them to get discounts. That’s something an independent entrepreneur can’t do, given their considerably smaller need for supplies.


The start-up costs can be high

Becoming a franchisee isn’t cheap. If you’re not financially capable, perhaps an independent business would be more suitable.

You have less freedom

As a franchisee, you will have to share financial information and follow uniform operating procedures. Also, you will have to mirror every move your franchisor makes. After all, as a franchisee, you are only a small part of a bigger whole.

Their reputation is your reputation too

Speaking of being a small part of a bigger whole: if one of your fellow franchisees or your franchisor does something to tarnish the company’s name, you’ll suffer too. It doesn’t matter if they’re from half way around the world. It’s the brand name that counts. That’s what people will remember.

Royalty Payments

Royalty Payments is something you have to pay your franchisor regularly in return for the support they give in operations and advertising.

You Decide

Now that we’ve laid out the pros and cons, what do you think? Is investing in a franchise a smart idea?…

How to Handle Rapid Growth in your Business

It is one thing to realize growth in your business, and it’s something different to maintain it. You’ve probably heard of business organizations that were crushed by their own growth within a very short period. Many things change when a business undergoes rapid growth. The excitement of what you’re seeing might only last a few months if you don’t understand how to handle everything that comes with rapid business growth. You’re not only supposed to maintain the internal culture of the business but also ensure both your clients and employees are happy.

Most businesses tend to ignore and assume the challenges of rapid business growth not realizing they are real things that should be addressed. Here are some guidelines on how you can effectively handle rapid growth in your business.

Understand the Cause of the Growth

Well, every company wants to expand its operations and grow. That’s usually one of the top priorities on an entrepreneur’s list. The moment your business starts experiencing rapid growth, it means you’re on the right track. Everything could be working out right.

It’s important that you take time and identify the specific things that set your business apart from your competitors. This should be the prominent aspect in your business model to make sure you stay focused and don’t lose sight of what distinguishes your business. This will help you during the process. You’ll need to evaluate and determine where your business stands financially before planning how well to estimate the business growth.

Customer Experience Should be a Priority

The place of a customer in any business can never be ignored. You should make sure you’re listening to your clients no matter the level or stage of growth you’re in. Your focus should be making sure all their needs are met, and they are satisfied. Remember your customers foot your bills. As a matter of fact, they are the reason your business is growing and booming. Get feedback from them about your service and ensure they stay happy.

Get your Culture Right

With rapid business growth, the only way to ensure productivity and engagement between the business and your employees is through culture. It’s time to do away with the small, family-like working environment and come up with new management practices that will help in reinforcing desirable cultural elements. You’ll need to choose your team wisely and screen them against the business culture. You may need to orient any new employee coming in to ensure consistency.

Measure staff needs and hire the right professionals. This is the time you shouldn’t be afraid to hire someone who’s smarter than yourself. You need people who’ll bring innovative ideas to ensure the growth is sustainable and moves smoothly. You must have clear, defined company values and a shared vision.

Be Open to Adapting

If you want to have a successful business, you must learn to adapt to changing business trends. Your ability to adjust and adapt will help you come up with the right strategies to approach and deal with the rapid growth. This is the time you’re supposed to inspire everyone in the business to adapt to the change.