Interesting ways to build customer loyalty

In business, it can be tempting to focus on making new sales and reaching out to a new audience. But it might surprise you to know that paying attention to your current customers can help you in keeping your business alive in the long run.

In order for your business to grow, you need a solid customer base. The secret to building a strong customer base is to identify the needs of your customers as well as figuring out how to satisfy their needs better.

Also, you need to give preference to your customer service, so that they will enjoy every minute they are going to spend in your shop.

In this article, we are going to be looking at some ways you can make your customers become loyal

  1. Tell them what you are doing for them.

There are various platforms you can use to inform your customers what you are doing for them. For example, you can choose to call or send your customer a newsletter. Whenever you can, mention services you are offering them. If you fail to mention what you are doing for your customers, they may never notice and might even categorize you as just an average shop.

  1. Write personalized notes to them.

Your personal note to your customer should be down to earth. Your goal is to make them feel important.

  1. Keep it personal

When talking to your customers, do that on a personal level. Make them feel that personal touch in your message. Also, you have to ask about your customer’s welfare. If possible you can make an appointment with him.

  1. Give them important information

Whenever you read a new book or an article and you think your customers will love the content of the book or article, it would be nice to share it with them or give them a call to notify them of your new findings.

  1. Never forget special occasions

Make it your routine to send birthday cards, holiday cards, and anniversary cards to your customers. Doing this will show your customers that you really care about them and they will be more than willing to patronize you in return.

  1. Visit your customers

No matter how busy you are, you have to find time to visit your customers to see how they are doing. During your visit, they might have a referral to give to you.

Building a solid customer base is not easy but if you apply the tips in this article, you will be able to build a lasting relationship with your customers.…

How to Start a Small Business and Gain Success Quickly

Turning a passion into a profession is a great place to start. However regardless of how excited you are with your great “business idea”, you will not achieve success without proper planning and a means of execution in place.

It won’t matter how extensive or detailed your business plan is, it must cover the essentials first. Most successful startups require good self-analysis and a revenue plan. The revenue analysis is particularly important as it determines when your outlay is returned allowing you to progress with the next stages of your business. Without correct planning you could spend all your capital before receiving any returns and effectively go broke in the first few months.

Build Something You Believe In

This is a very powerful lesson and requires a lot of tenacious passion from anyone going into entrepreneurship. When you’re all alone, sitting and wondering why your business is failing, there is only one true thing to power you forward, and that is your own drive and passion for the brand you are trying to create. If you don’t have this you will hit a wall very fast.

How Will You Make a Profit?

Ah, Profit the number one and ultimate goal for all small businesses. Start by taking a close look at your business’ expenses such as rent, equipment, employee compensation, etc. This allows you to see the operating cost of your business. Now you can work out how much you need to sell in order to cover your costs and generated your desired profit.

Start Small

Do you want your small business to become a success? Have visions of creating an empire with locations all over, lots of people working for you and truckloads of revenue? Before you get ahead of yourself you must tread lightly. You know the saying “you have to learn to walk before you can run”, well the same idea goes for startups. Avoid taking on more than you can handle. Not so much in terms of workload but in terms of costs and returns.

By starting small, you avoid a simple mistakes often made by a startup. Those startups who begin with sizeable operations can recover and learn from their mistakes without borrowing too much upfront. Starting small will help your business grow in a quick and healthy manner.

One such success I am reminded of is a friend of mine who started a Bondi Dog Walking business. He started as he loved dogs and the great outdoors. The idea of getting paid to be outside and playing with dogs did not seem like a business to him at all. However by starting small as a one man operation he now has multiple vans and team members and they are continuing to grow at a steady rate. This is the success of starting small and letting the business grow naturally.

Prepare to be copied

If your idea is truly original and takes off, you can count the minutes before the wanna-be’s arrive. How will you survive the competition from the heavy hitters sitting next to you on the block? Or even from the little guys just starting out? Your key is a system of continuous iteration and innovation. Although you could also take the road of many other companies.

Surround yourself with the right people who can really help you

“If you surround yourself with 4 millionaires eventually you will become the 5th”, the experienced and strategic partners aren’t the only kind of people with whom you’ll need to align with.

Surrounding yourself with a good team is just as important. Build your staff with an assortment of smart, talented, and driven people who each have their own talents but share the same vision. They can not only improve your business but also help it grow much faster.

Hiring the right type of employees can help create an environment that encourages teamwork. create an environment in which everyone can participate, so you can collectively create and enjoy your growing company’s successes.…

Ways to Increase the Sale of Your Business

Businesses from the multinationals to the little street mushroom ones always aspire to have more customers and large market.  This calls for expansion in knowledge of marketing as well as administrative strategies which are actually inalienable demands for the success of businesses.

Track your Marketing Campaign

You should evaluate the result of your previous campaign and know if it was a success. If it was not a success you ask why. One of the problems could be the medium. Perhaps you used to air before, in the next, it can be online or something.

Free Marketing Opportunities

Do you know that you market your product by placing adverts on social media rather than posting what you do or eat? You can also partner with people who will need your business. For instance, if you sell gift cards and someone who runs a spa is beside your shop, you can simply persuade the spa owner to help sell or allow you to sell your products at the spa, since you are not directly competing, you will be allowed. You can also send emails to your contacts.


Some people send a single postcard and complain of failure. However, if you could repeatedly send the mail in conjunction with ads and flyers, you will experience a marvelous response and achieve a massive boost in your business. In a nutshell, it is when you keep repeating telling people about what you sell that they will listen to you. Just a single ads or information cannot serve your purpose. People are too busy to give attention to something is almost overly repeated.

Become a Resource

You should be friends with your customers. Greet them, ask what they would like you to help them with. Ask them the person they are purchasing something for and suggest what the person would like. This does not only amuse your customer but makes them want to stick to you as well as recommend you to their friends.

Build Customer Relationship

This is quite further than being a resource as you send birthday emails as well as gifts to your clients. You can also spare time to go for any event they are organizing if you know you can use the medium to advertise your product people at the event. To them, your coming will be appreciated and you will not be seen as a self-centered person even everything you are doing is to expand your business.

Public Relations

You can reach out to orphans and charity organizations but as soon as this is done, you should send some article for the press release. This will give you more coverage, fame, and market.…

Is Investing in a Franchise A Smart Move?

There are many factors to consider when asking whether investing in a franchise is a smart move or not. It depends on who you are, your background, and even your personality. Instead of giving you a clear cut answer, here are the pros and cons of investing in a franchise to help you decide:


An established brand name attracts more customers

This one’s self-explanatory. While you’ll still do some marketing, it won’t be much of an uphill battle as it is for entrepreneurs who are trying to make it out on their own. The name is already familiar, so you won’t have much trouble trying to coax some costumes. This, of course, means savings in customer acquisition, giving more time to focus on running the business.

Recruiting staff is easier

This is another positive effect of having an established name. People are more wont to find employment in established companies as they promise more benefits and stability.

You will receive a formal training program

Since you carry the brand name, the franchisor (if they’re good) will provide formal training for you and your colleagues to maintain the franchise’s reputation. This is a benefit for you too, of course, because it will help you with some of the heavy liftings of maintaining quality. Training is usually provided at the franchise’s corporate headquarters or at your (the franchise’s) location.

You gain access to lower prices for inventory

Franchisors buy inventory in bulk because they’re also buying for all their franchisees. This makes it easier for them to get discounts. That’s something an independent entrepreneur can’t do, given their considerably smaller need for supplies.


The start-up costs can be high

Becoming a franchisee isn’t cheap. If you’re not financially capable, perhaps an independent business would be more suitable.

You have less freedom

As a franchisee, you will have to share financial information and follow uniform operating procedures. Also, you will have to mirror every move your franchisor makes. After all, as a franchisee, you are only a small part of a bigger whole.

Their reputation is your reputation too

Speaking of being a small part of a bigger whole: if one of your fellow franchisees or your franchisor does something to tarnish the company’s name, you’ll suffer too. It doesn’t matter if they’re from half way around the world. It’s the brand name that counts. That’s what people will remember.

Royalty Payments

Royalty Payments is something you have to pay your franchisor regularly in return for the support they give in operations and advertising.

You Decide

Now that we’ve laid out the pros and cons, what do you think? Is investing in a franchise a smart idea?…

How to Handle Rapid Growth in your Business

It is one thing to realize growth in your business, and it’s something different to maintain it. You’ve probably heard of business organizations that were crushed by their own growth within a very short period. Many things change when a business undergoes rapid growth. The excitement of what you’re seeing might only last a few months if you don’t understand how to handle everything that comes with rapid business growth. You’re not only supposed to maintain the internal culture of the business but also ensure both your clients and employees are happy.

Most businesses tend to ignore and assume the challenges of rapid business growth not realizing they are real things that should be addressed. Here are some guidelines on how you can effectively handle rapid growth in your business.

Understand the Cause of the Growth

Well, every company wants to expand its operations and grow. That’s usually one of the top priorities on an entrepreneur’s list. The moment your business starts experiencing rapid growth, it means you’re on the right track. Everything could be working out right.

It’s important that you take time and identify the specific things that set your business apart from your competitors. This should be the prominent aspect in your business model to make sure you stay focused and don’t lose sight of what distinguishes your business. This will help you during the process. You’ll need to evaluate and determine where your business stands financially before planning how well to estimate the business growth.

Customer Experience Should be a Priority

The place of a customer in any business can never be ignored. You should make sure you’re listening to your clients no matter the level or stage of growth you’re in. Your focus should be making sure all their needs are met, and they are satisfied. Remember your customers foot your bills. As a matter of fact, they are the reason your business is growing and booming. Get feedback from them about your service and ensure they stay happy.

Get your Culture Right

With rapid business growth, the only way to ensure productivity and engagement between the business and your employees is through culture. It’s time to do away with the small, family-like working environment and come up with new management practices that will help in reinforcing desirable cultural elements. You’ll need to choose your team wisely and screen them against the business culture. You may need to orient any new employee coming in to ensure consistency.

Measure staff needs and hire the right professionals. This is the time you shouldn’t be afraid to hire someone who’s smarter than yourself. You need people who’ll bring innovative ideas to ensure the growth is sustainable and moves smoothly. You must have clear, defined company values and a shared vision.

Be Open to Adapting

If you want to have a successful business, you must learn to adapt to changing business trends. Your ability to adjust and adapt will help you come up with the right strategies to approach and deal with the rapid growth. This is the time you’re supposed to inspire everyone in the business to adapt to the change.